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Corola-publishinghouse/Science/951_a_2459

Fromm, E., Texte alese, traducere de Nicolae Frigioiu, Editura Politică, București, 1983. Frooman, J., "Stakeholder influence strategies", în Academy of Management Review, 199924 (2). Fry, F. și Hock, R. J., "Who claims corporate responsibility? The biggest and the worst", în Business and Society Review/Innovation, vol. 18, 1976, pp. 62-65. Fueglistaller, Urs (Hrsg.) Volery, Thierry (Hrsg.), Weber, Walter (Hrsg.), Understanding the Regulatory Climate for Entrepreneurship and SMEs. St. Gallen, KMU Verlag HSG, 2006. Fukuyama F., Trust. Încredere, traducere de Marius Conceatu

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
economy and the possibilities of governance, Cambridge, Polity Press,1996. Hirst, P., și Grahame, T., Globalizarea sub semnul întrebării, traducere de Ramona-Elena Lupașcu, Editura Trei, București, 2002. Holliday, C.O., Jr, S. Schmidheiny and Watts, P., Walking the Talk: The Business Case for Sustainable Development, Greenleaf Publishing Sheffield, Londra, 2002. http://www.research.ibm.com/files/pdfs/2010 IBM pdf IBM RSC,[online], available: http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03226 usen/ GBE03226USEN. Irimie, S., și Cărămidaru, I., "Funcția pragmatică

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
Postmodern, Robert Harvey and Mark S. Roberts, Humanities Press, New Jersey 1993. Martin H.,P., and Schumann, H., The Global Trap: Civilization and the Assault on Democracy and Prosperity, Harper & Row, New York, 1997. Matsushita K., "Not for Bread Alone. A Business Ethos, A Management Ethics", PHP Institute, Kyoto, Tokyo, 1984, p. 22. Milenium Goal, [online], available: http://www.un.org/millenniumgoals/environ.shtml [13.05.2011]. Milton, F., "The Social Responsability of Business is to Increase its Profits", în The New York

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
1997. Matsushita K., "Not for Bread Alone. A Business Ethos, A Management Ethics", PHP Institute, Kyoto, Tokyo, 1984, p. 22. Milenium Goal, [online], available: http://www.un.org/millenniumgoals/environ.shtml [13.05.2011]. Milton, F., "The Social Responsability of Business is to Increase its Profits", în The New York Magazine, septembrie 13, 1970. Ministerul IMM-urilor, [online], available: www.mimmc.ro/files/imm /raport, [18.10.2011]. Mitchell, R.K., Agle, B.R., and Wood, D.J., "Toward a theory of stakeholder identification and

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
K., "Managing public impressions: environmental disclosures in annual reports", în Accounting, Organizations and Society, vol.23, nr. 3, 1998, pp. 265-289. Nolan, R., W., Development Anthropology, West view Press, 2002. Nooteboom, B., "Firm size effects on tranzaction costs", în Small Business Economics 5, 1993. Organisation for Economic Co-operation and Development 1996a, "L`economie fondee sur le savoir: de faits et des chiffres", Paris, 1999. Organisation for Economic Co-operation and Development 1999b, "Managing Ethics in the Public Service", Paris, 1999. Ohmae, K.

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
Prahalad C.K., "Corporate Governance or Corporate Value Added?: Rethinking the Primacy of shareholder Value", în Journal of Applied Corporate Finance, vol. 6, nr. 4, 1994. Prahald, C., K. and Alan Hammond, A., "Serving the World's Poor Profitably", în Harvard Business Review, 2003. PriceWater Cooper,[online] Leveraging innovation, avaible: http://www.pwc.com/en GX/webadmin/forms/searchresults.jhtml?searchfield=Leveraging+innovation%22% [22.03.2011] Rawls, J., "A Theory of Justice", în Belknap Press of Harvard University Press, Cambridge, Massachusetts

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
New Palgrave, Dictionary of Economics and the Law, 55, pp. 1623-653, 2002. Abstract This paper aims to challenge the major connotations of the term corporate social responsibility, by detaching a few of the background significance of today's tendency of "business socializing". What is my motivation for considering this subject important? First of all, because for Romania, corporate social responsibility is either an almost unknown subject, or it is perceived as a new way to promote multinational companies, including those that

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
with the subject corporate responsible behavior is minimally adopted, as a way to avoid penalties provided by the governmental regulations (especially complying with the work and environment legislation). This state of affairs is neither singular nor specific for the romanian business environment. The awareness of the corporate social responsibility's importance is far from accomplishing its valences' potential, even in countries with economical traditions that go back a long time ago. Another reason supporting the book is that of structuring the

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
our science and technics, we can foresee the consequences of our dreams, desires and inventions, better than plants and animals can, but of course, not much better. This book will try to answer a few punctual questions: Why do the business have to be more moral nowadays then the ones before? Why should they systematically adopt social responsible corporate behaviors? How are the values and corporate ethically responsible cultures institutionally built? How does their operationalization in the regional small and medium

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
could offer experienced and exercised references (by theoreticians, institutions and social-economical entities) in judging the suggested scenarios. However, the author admits that she wasn't equidistant and that she often pointed out the positions which penalize immoral behaviors in the business environment. As a conclusion, we underline the fact that the ethical business philosophy has surpassed the metaphysical setting; by activating social responsible strategies, business' obtain social legitimacy and consolidate their reputation, at organizational level as well as at the level

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
in judging the suggested scenarios. However, the author admits that she wasn't equidistant and that she often pointed out the positions which penalize immoral behaviors in the business environment. As a conclusion, we underline the fact that the ethical business philosophy has surpassed the metaphysical setting; by activating social responsible strategies, business' obtain social legitimacy and consolidate their reputation, at organizational level as well as at the level of results, products and services. In other words, globalization has resized the

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
t equidistant and that she often pointed out the positions which penalize immoral behaviors in the business environment. As a conclusion, we underline the fact that the ethical business philosophy has surpassed the metaphysical setting; by activating social responsible strategies, business' obtain social legitimacy and consolidate their reputation, at organizational level as well as at the level of results, products and services. In other words, globalization has resized the limits of the business' social permissiveness and restored the fundamental kantian questions

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
the metaphysical setting; by activating social responsible strategies, business' obtain social legitimacy and consolidate their reputation, at organizational level as well as at the level of results, products and services. In other words, globalization has resized the limits of the business' social permissiveness and restored the fundamental kantian questions within the management's "practical reason" sphere: "What can I hope for?", "What can I do?", "What am I permitted to do?". And the answer is also given by Kant: "Act as

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
universal law of nature". The analysis and structuration of the material is presented in eight chapters, as following: Chapter I is a 'Short history' of the evolution of the corporate social responsibility concept and practices. The emergence and development of business social responsibility is an extensive process, that goes hand in hand with ethics and moral values, so because of these reasons, it cannot be given a precise birth date. Moral responsible practices have existed since the first social communities sprung

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
have existed since the first social communities sprung, and since the moment of the work routine formalization. The concept of corporative social responsibility is a new term in the current acceptance, generated by the evolution of the relations between governments, business environment and society, in a historically new manner. And the majority of the theoretical disciplines, and in a way or another, thinkers and practitioners from almost every knowledge domain, contributed in forming the conventional appearance in which the notion circulates

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
and in a way or another, thinkers and practitioners from almost every knowledge domain, contributed in forming the conventional appearance in which the notion circulates today. This chapter tries to illustrate a few of the chronological, empirical and institutionalized markers business ethics has gone through over time. From the multitude of sources, I chose thinkers, ideas and institutions that converge with our subject and on which current views concerning durable economic growth and the ethic of the organized process of work

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
of the organized process of work are grafted on. Chapter II Globalization, challenge or resignation, is focused on the contemporary process of economic, political and cultural globalization.One of the reasons for the reconsideration of the ethical way of doing business that is discussed, represents a social answer to the phenomenon of globalization. The benefits of the technological explosion and the internalization of the business have been followed by connected effects, with lengths that surpassed the "directors'" estimations: organized crime, ecological

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
and cultural globalization.One of the reasons for the reconsideration of the ethical way of doing business that is discussed, represents a social answer to the phenomenon of globalization. The benefits of the technological explosion and the internalization of the business have been followed by connected effects, with lengths that surpassed the "directors'" estimations: organized crime, ecological disasters, terrorism, growth of unemployment, migration, corruption and a lot more. The business and their impact over societies, states and humanity in general, have

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
The benefits of the technological explosion and the internalization of the business have been followed by connected effects, with lengths that surpassed the "directors'" estimations: organized crime, ecological disasters, terrorism, growth of unemployment, migration, corruption and a lot more. The business and their impact over societies, states and humanity in general, have become worrying subjects for the world Moreover, economic globalization is permanently consolidated and cosolidates the cultural and political globalization. "The transnational agencies that have self-sovereignty", as Druker named the

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
and travel, e/immigration, fashion, education but most of all the big transnational companies and international institutions, have compressed space and time, bringing the people closer or taking them farther from their nature. I dedicated Chapter III to the Ethic business philosophy. Starting with the first decades of the XX-th century, the world begun searcing for common moral values for common global problems. The business ethics contains the ensemble of norms, behavior principles and moral value judgments, concerning the organizations and

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
world begun searcing for common moral values for common global problems. The business ethics contains the ensemble of norms, behavior principles and moral value judgments, concerning the organizations and the people who form these entities. These are the reasons why business ethic has a normative content, and at the same time, as an academic discipline ore philosophical theory, the business ethic has a descriptive content. In this respect, I analyze a few of the conceptual sketches with application in the business

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
behavior principles and moral value judgments, concerning the organizations and the people who form these entities. These are the reasons why business ethic has a normative content, and at the same time, as an academic discipline ore philosophical theory, the business ethic has a descriptive content. In this respect, I analyze a few of the conceptual sketches with application in the business domain, and the relation between organizational culture moral values and principles and the way of their instrumenting, in business

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
business ethic has a normative content, and at the same time, as an academic discipline ore philosophical theory, the business ethic has a descriptive content. In this respect, I analyze a few of the conceptual sketches with application in the business domain, and the relation between organizational culture moral values and principles and the way of their instrumenting, in business organizations. Chapter IV enhances the New political referintial of the world: sustainable development. In order to accurately distribute the chances, the

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
business ethic has a descriptive content. In this respect, I analyze a few of the conceptual sketches with application in the business domain, and the relation between organizational culture moral values and principles and the way of their instrumenting, in business organizations. Chapter IV enhances the New political referintial of the world: sustainable development. In order to accurately distribute the chances, the inter-generative distributive equity becomes imperative. This issue aims for the availability of society, economy and every one of us

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]
the social environment. Now, the social environment claims the overcome of the self-restrictive space of science and the 'democratization of technological development', in the form of larger and more interested groups. In concrete terms, 'democratization' means the honest engagement of business' and Universities, which are the most representative human institutions that can administer knowledge in a (i) responsible communication with society, openness to capitalizing every source and channel that represents the world, as well as in (ii) the orientation of technological

Globalizare etică. Responsabilitate socială corporativă by AURICA BRIŞCARU [Corola-publishinghouse/Science/951_a_2459]