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Construirea democraţiei : la frontiera spaţiului public european by Daniela Piana [Corola-publishinghouse/Science/931_a_2439]
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fiul rebel (fără cauză?Ă, răzvrătit, obraznic, outsider, paria etc. Al cui? Al unei societăți cu reguli pre-definite, obiceiuri premeditate, atitudini prefabricate. Înfruntând ostilitatea adulților care construiau imperii financiare - căci la ce se reduce, în definitiv, orice afacere focusată pe market(ingă? -, rockul a fost armă la îndemâna copiilor. O armă fără gloanțe, cu care s-a redesenat harta lumii. Și nu doar harta geo-politică. (S-a spus: rockul e o republică mondială!Ă Cinismul domina acei ani. Ipocrizia era sinonim benign
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pe produse, instituții responsabile de schimbul/transferul acestora și pe modul de funcționare a acestor organizații. Realizarea beneficiului și maximizarea profitului obținut reprezenta punctul de referință pentru marketing. Termenul de marketing este de origine anglo-saxonă și provine de la verbul to market care înseamnă a desfășura tranzacții pe piață, a cumpăra și a vinde. Sunt implicate două elemente: piața și rentabilitatea. Conceptul cuprinde: o activitate practică, o funcție a managementului, un demers științific, o artă, o latură socială. Marketingului îi mai sunt
Marketing educational by ROXANA ENACHE, ALINA BREZOI, ALINA CRIŞAN [Corola-publishinghouse/Science/995_a_2503]
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obiectivelor prestabilite. Promovarea marketingului în domeniul educațional necesită din partea managerilor școlari multă perseverență, implicare, consecvență, respect pentru beneficiarii sistemului de învățământ preuniversitar. Capitolul 2 Piața educațională, componentă fundamentală a mediului de marketing Termenul de "marketing" provine de la verbul englez "to market" (= a vinde și a cumpăra), prin urmare sunt implicate două elemente în procesul de marketing piața și rentabilitatea. Conceptul de marketing cuprinde o activitate practică, o funcție a managementului, un demers științific, o artă și o latură socială. Marketingul educațional
Marketing educational by ROXANA ENACHE, ALINA BREZOI, ALINA CRIŞAN [Corola-publishinghouse/Science/995_a_2503]
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direct and indirect actors the idea of educational offer, services and rewarding. After the 90's marketing, looked at first with distrust generated by previous experiences only in theoretical area, starts to establish itself as a tool for obtaining labor market efficiency in large areas, including in education. In 2000 most areas of theoretical and applied study take into account positive consequences resulting from implementation of appropriate marketing. Thus, in the coming decades the development of marketing services in all prestigious
Marketing educational by ROXANA ENACHE, ALINA BREZOI, ALINA CRIŞAN [Corola-publishinghouse/Science/995_a_2503]
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prestigious companies is projected. The image promoted by specialized departments brings the respective institution to the top by highlighting its performances. The companies that are concerned with building this image over time will have a greater representation in the labor market. In educational marketing, teachers should be concerned with the development of some methodological skills such as: proper use of concepts educational marketing, educational needs, needs analysis, educational market, customers, offers, services, educational demand; applying the concepts in carrying out instructional-educational
Marketing educational by ROXANA ENACHE, ALINA BREZOI, ALINA CRIŞAN [Corola-publishinghouse/Science/995_a_2503]
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this image over time will have a greater representation in the labor market. In educational marketing, teachers should be concerned with the development of some methodological skills such as: proper use of concepts educational marketing, educational needs, needs analysis, educational market, customers, offers, services, educational demand; applying the concepts in carrying out instructional-educational activities; manifestation of a creative methodological conduct in the educational area. Also, for a performance driven image of the school, teachers should be concerned with practicing some communication
Marketing educational by ROXANA ENACHE, ALINA BREZOI, ALINA CRIŞAN [Corola-publishinghouse/Science/995_a_2503]
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or using methods inherent to critical thinking. From the class of basic skills of an educational marketing specialist it should not lack the development of some psychosocial skills such as: building capacities to rapidly adapt to social changes, identifying labor market dynamics and trends and their correlation with the instructive-educational process; elaborating efficient strategies of school-family partnership; collaborating with parents / community in order to achieve a genuine partnership in education. The training of the educational marketing specialist will be made whole
Marketing educational by ROXANA ENACHE, ALINA BREZOI, ALINA CRIŞAN [Corola-publishinghouse/Science/995_a_2503]
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case study containing a marketing and a management plan conducted by a school. Hoping that these are of interest to all those concerned with the educational area, we wish you an interesting reading! Keywords: investigate the needs of education, education, market research, marketing environment, marketing mix, marketing education plan. În seria ȘTIINȚELE EDUCAȚIEI au mai apărut (selectiv) • Agresivitatea în școală, Laurențiu Șoitu, Cornel Hăvîrneanu • Comunicarea interpersonală, Gabriel Albu • Consiliere educațională, Elena Dimitriu-Tiron • Consiliere familială, Laurențiu Șoitu • Creativitatea pentru studenți și profesori
Marketing educational by ROXANA ENACHE, ALINA BREZOI, ALINA CRIŞAN [Corola-publishinghouse/Science/995_a_2503]
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and Justice for All & Master of Puppets; Canned Heat - Living the Blues; Johnny Winter - Still Alive & Well; Eric Clapton - Slowhand; The Band - Stage Fright; Amon Dull II - Yeti; Can - Saw Delight; Tiamat - Wildhoney; Peter Frampton - Comes Alive!; Weather Report - Black Market & Heavy Weather; Rush - Different Stages; Manfred Mann’s Earth Band - Nightingales & Bombers; ZZ Top - Eliminator; AC/DC - Back in Black; Talking Heads - Stop Making Sense; Stranglers - No More Heroes; Black Sabbath - Paranoid; Mike Oldfield - Tubular Bells; Jean-Michel Jarre - The China
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poposit la ora prânzului și bine am făcut. Mâncarea delicioasă ne-a dat putere pentru restul vizitelor. Clădirea găzduiește la etaj sediul Muzeului Maritim Hong Kong. În aceeași zonă se află Stanley Plazza, din care poți să ajungi ușor la Stanley Market și la cele trei temple: Pak Tai, Țin Hau construit în 1767 dedicat protectoarei navigatorilor și Kwun Yam dedicat zeiței compasiunii. Tot din Stanley Plazza ajungi ușor la Black Pier. Pe o cărare frumos amenajată cu grilaje meșteșugit îmbinate, prin
Impresii de călătorie by Victor Geangalău () [Corola-publishinghouse/Journalistic/1217_a_1939]