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Corola-publishinghouse/Administrative/900_a_2408

A. (2007a). "La globalisation et ses incidences sur la culture corporative", în Dobrescu P., Țăranu, A., Bârgăoanu, A. (ed.) Globalization and Policies of Deve-lopment, Bucharești, Ed. Comunicare.ro. Ionescu, M.A. (2007b), "The employer brand a challenge for human resources management", în Review of Management and Economical Engineering, vol, 6, no. 5, pp. 324-329. Ionescu, M.A. (2008a), " La responsabilité sociale corporative indicateur de l'innovation entrepreneuriale dans l'employer branding", Education, Research and Innovation: Policies and Strategies, București, Ed. Comunicare

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
et ses incidences sur la culture corporative", în Dobrescu P., Țăranu, A., Bârgăoanu, A. (ed.) Globalization and Policies of Deve-lopment, Bucharești, Ed. Comunicare.ro. Ionescu, M.A. (2007b), "The employer brand a challenge for human resources management", în Review of Management and Economical Engineering, vol, 6, no. 5, pp. 324-329. Ionescu, M.A. (2008a), " La responsabilité sociale corporative indicateur de l'innovation entrepreneuriale dans l'employer branding", Education, Research and Innovation: Policies and Strategies, București, Ed. Comunicare.ro, pp. 401-408. Ionescu

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
M.A. (2008b), "Brandul de angajator. O soluție pentru conservarea loialității angajaților", Calitatea, nr. 6, pp. 33-36. Ionescu, M.A. și Stanciu, Șt. (2008), " Impactul și notorietatea brandului de angajator în lume și în România. O introducere critică", Revista de Management și Inginerie Economică, vol. 7, nr. 2, pp. 45-56. Johnson, Ch. (2006), Stand for Something Stand out with your employer brand, http://www.shaker.com/in/sfs.html. Kapferer, J.-N. (2004), The New Strategic Brand Management, Londra și Philadelphia

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
critică", Revista de Management și Inginerie Economică, vol. 7, nr. 2, pp. 45-56. Johnson, Ch. (2006), Stand for Something Stand out with your employer brand, http://www.shaker.com/in/sfs.html. Kapferer, J.-N. (2004), The New Strategic Brand Management, Londra și Philadelphia, Kogan Page. Keller, K.L. (2008), Building, Measuring and Managing Brand Equity, Upper Saddle River NJ, Pearson Prentice Hall. Kilman, R.H. și Saxton, M.J. (1983), The Kilman-Saxton Culture-Gap Survey, Organizational Design Consultants, Pittsburgh, PA. Kotler, Ph. și Pfoertsch

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
Page. Keller, K.L. (2008), Building, Measuring and Managing Brand Equity, Upper Saddle River NJ, Pearson Prentice Hall. Kilman, R.H. și Saxton, M.J. (1983), The Kilman-Saxton Culture-Gap Survey, Organizational Design Consultants, Pittsburgh, PA. Kotler, Ph. și Pfoertsch, W. (2006), B2B Brand Management, Berlin, Ed. Springer. Kotler, Ph. (2002), Marketing Management, Englewood Cliffs, New Jersey, Prentice-Hall. Kotter, J.P. (1990), A Force for Change: How Leadership Differs From Management, New York, The Free Press. Kuhn, Th. (1976), Structura revoluțiilor științifice, București, Ed. Științifică și Enciclopedică

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
Brand Equity, Upper Saddle River NJ, Pearson Prentice Hall. Kilman, R.H. și Saxton, M.J. (1983), The Kilman-Saxton Culture-Gap Survey, Organizational Design Consultants, Pittsburgh, PA. Kotler, Ph. și Pfoertsch, W. (2006), B2B Brand Management, Berlin, Ed. Springer. Kotler, Ph. (2002), Marketing Management, Englewood Cliffs, New Jersey, Prentice-Hall. Kotter, J.P. (1990), A Force for Change: How Leadership Differs From Management, New York, The Free Press. Kuhn, Th. (1976), Structura revoluțiilor științifice, București, Ed. Științifică și Enciclopedică. Lawler, E.E. (2005), Creating high performance organizations. Asia

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
Culture-Gap Survey, Organizational Design Consultants, Pittsburgh, PA. Kotler, Ph. și Pfoertsch, W. (2006), B2B Brand Management, Berlin, Ed. Springer. Kotler, Ph. (2002), Marketing Management, Englewood Cliffs, New Jersey, Prentice-Hall. Kotter, J.P. (1990), A Force for Change: How Leadership Differs From Management, New York, The Free Press. Kuhn, Th. (1976), Structura revoluțiilor științifice, București, Ed. Științifică și Enciclopedică. Lawler, E.E. (2005), Creating high performance organizations. Asia Pacific Journal of Human Resources, www.sagepub.com. Levine, M. (2003), A Branded World. Adventures in Public

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
după metoda lui Geert Hofstede, București, Interact, http://customer.kinecto.ro/2005/Interact/Overview%20Cross%20Cultural.pdf. Lyotard, J.-F. (1993), Condiția postmodernă. Raport asupra cunoașterii, București, Ed. Babel. Marchand, D. (2000), " Cum gestionăm informațiile strategice", în Cum să stăpânești managementul la perfecție, IDM International, Londra, Business School, The Wharton School of the University of Pennsylvania, București, Rentrop&Straton. Martin, G. și Hetrick, S. (2006), Corporate reputation, branding and people management. A strategic approach to HR, UK, USA, Elsevier Ltd. Maslach

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
D. (2000), " Cum gestionăm informațiile strategice", în Cum să stăpânești managementul la perfecție, IDM International, Londra, Business School, The Wharton School of the University of Pennsylvania, București, Rentrop&Straton. Martin, G. și Hetrick, S. (2006), Corporate reputation, branding and people management. A strategic approach to HR, UK, USA, Elsevier Ltd. Maslach, C. și Leiter, M. P. (1997), The truth about burnout: How organizations cause personal stress and what to do about it, San Francisco, CA, Jossey-Bass. Meyer, J. și Allen, N. (1984

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
branding process", Journal of Relationship Marketing, 3. Mowday, R., Steers, R. și Porter, L. (1979), "The measurement of organizational commitment", Journal of Vocational Behavior, 14, pp. 224-247. Olins, W. (2006), Despre brand, București, Ed. Comunicare.ro. O'Rourke, J. (2003), Management communication. A Case-Analysis Approach, Person Education, New Jersey, Person Prentice Hall. Oprea, L. (2005), Responsabilitate socială corporatistă, București, Ed. Tritonic. Paton, N. (2006), Make your employer brand more about substance and less about spin, http://www.management-issues.com/2006/8

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
R.W. și Elder, L. (2002), Critical Thinking: Tools for Taking Charge of your Professional and Personal Life, Financial Times Prentice Hall. Pop, D. (2000), Introducere în teoria relațiilor publice, Cluj-Napoca, Ed. Dacia. Pugh, S. și Hickson, D. J. (2004), Managementul organizațiilor o sinteză a celor mai importante lucrări în domeniu, București, Codecs. Reuters, http://www.employerbrand.com/casestudies.asp?id=14. Robbins, S.P. și De Cenzo, D.A. (2004), Fundamentals of Management, Upper Saddle River, NJ, Pearson Prentice Hall. Rothacher, A

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
Ed. Dacia. Pugh, S. și Hickson, D. J. (2004), Managementul organizațiilor o sinteză a celor mai importante lucrări în domeniu, București, Codecs. Reuters, http://www.employerbrand.com/casestudies.asp?id=14. Robbins, S.P. și De Cenzo, D.A. (2004), Fundamentals of Management, Upper Saddle River, NJ, Pearson Prentice Hall. Rothacher, A. (2004), Corporate Cultures and Global Brands, USA: World Scientific Publishing Co. Ruch., W. (2002), Employer brand evolution: a guide to building loialty in your organization, http://www.versantsolutions. Sabău, G.L. (1999

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
Organizational culture", American Psychologist, vol. 45, nr. 2, pp.109-119. Schein, E. H. (2004), Organizational Culture and Leadership, San Francisco, Jossey-Bas Publishers. Schneider, S. și Barsoux, J.-L. (2000), Managing across Cultures, UK, Prentice Hall. Stanciu, Șt. et al. (2003), Managementul resurselor umane, București, Ed. Comunicare.ro. Stanciu, Șt. și Ionescu, M.A. (2005), Cultură și comportament organizațional, București, Ed. Comunicare.ro. The Economist (2003), Employer brand survey awareness and definition, http://www.employerbrand.com/points detail.asp?id=2. Thorstein, V.

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
php/vizualizare Articol/73/TOPUL+celor+mai+doriti+angajatori+din+Romania www.coca-cola.ro www.europarl.europa.eu www.hr-romania.ro www.nokia.com http://www.advice-hr.ro Abstract Although intensely circulated in the fields of branding and human resources management from the international environment, the concept of employer brand from the point of view of the current stage of knowledge is insufficiently exploited. Indispensable as survival and development tool for the business and non-business companies, the employer brand presents a

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
knowledge is insufficiently exploited. Indispensable as survival and development tool for the business and non-business companies, the employer brand presents a huge potential from the points of view of durable development, competitiveness and, strictly in the field of human resources management, from the perspective of diminishing workforce migration and personnel fluctuations, a potential unused at full power yet. Wally Olins*, professor at many management schools of the world, among which Said Bussines School from Oxford University, prominent personality in the field

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
from the points of view of durable development, competitiveness and, strictly in the field of human resources management, from the perspective of diminishing workforce migration and personnel fluctuations, a potential unused at full power yet. Wally Olins*, professor at many management schools of the world, among which Said Bussines School from Oxford University, prominent personality in the field of corporate identity and branding, consultant in regionand country-branding, shows that the future of any organisation does not depend exclusively on the degree

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
the ethos of an employer brand. All of these, against the background stating that the employer brand requests, above all, that the reality within the organisation be the same as the transmitted image (an issue which implies a very good management of the peple). In some places of the field literature and of the practice, the employer brand has more of the air of being a new subtle instrument for hidden advertising, or of belonging to the involvement of some altruistic

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
visible transformations in every environment. The phenomenon of globalization, the socio-economic environment, characterized by instability, the increase in shareholder as well as consumer expectations, international terrorism, the decline of natural resources, political reconfigurations are as many constraints which determined the management of the companies to create innovative flexy-strategies to surpass the competition, to reduce costs, to increase market-share and profit. On this background, the paradigm of rebranding the fields of knowledge and, implicitly, the businesses is activated. This happens more acutely

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
actual one, with significant stakes for the contemporary society. Résumé Le concept de marque d'employeur (employer branding) est insuffisamment exploité dans l'étape actuelle de la connaissance, quoiqu'il soit intensément véhiculé dans les domaines du marquage (branding) et du management des ressources humaines dans le milieu international. Instrument indispensable de survie et de développement des compagnies économiques et non-économiques, la marque d'employeur a un immense potentiel qui n'est pas exploité à sa juste valeur: considérée dans la perspective

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
et de développement des compagnies économiques et non-économiques, la marque d'employeur a un immense potentiel qui n'est pas exploité à sa juste valeur: considérée dans la perspective du développement durable, de la compétitivité et, sous l'aspect particulier du management des ressources humaines, dans sa contribution à diminuer la migration de la main d'œuvre et la fluctuation du personnel. Wally Olins*, professeur dans plusieurs facultés de management à travers le monde, parmi lesquelles Said Business School d'Oxford University, remarquable

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
la perspective du développement durable, de la compétitivité et, sous l'aspect particulier du management des ressources humaines, dans sa contribution à diminuer la migration de la main d'œuvre et la fluctuation du personnel. Wally Olins*, professeur dans plusieurs facultés de management à travers le monde, parmi lesquelles Said Business School d'Oxford University, remarquable personnalité dans le domaine de l'identité corporatiste et du marquage, conseiller du marquage des régions et des pays, montre que l'avenir de toute grande corporation

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
ethos d'une marque d'employeur. Tout part au fond du fait que la marque d'employeur exige d'abord que la réalité de l'organisation coïncide avec l'image qui en est transmise (ce qui suppose un très bon management des hommes). Dans la littérature de spécialité et dans la pratique, à certains endroits, la marque d'employeur semble plutôt être soit un nouvel instrument subtil de publicité cachée, soit l'attitude de certaines corporations douées d'esprit altruiste, impliquées

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
milieux. Le phénomène de la globalisation, le milieu socio-économique caractérisé par l'instabilité, les attentes croissantes des actionnaires, mais des consommateurs aussi, le terrorisme international, la diminution des ressources naturelles, les réconfigurations politiques sont autant de con-traintes qui ont obligé le management des compagnies à créer des flexi-stratégies innovantes pour surclasser la concurrence, réduire les coûts, faire augmenter la cote du marché et le profit. Dans ce contexte, est activé le paradigme du remar-quage (rebranding) des domaines de la connaissance et, implicitement, des

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
de preț. Astfel: Suma minimă Suma maximă Reducere (%) 19,9 RON 5 20 RON 49,9 RON 10 50 RON 99,9 RON 15 100 RON 149,9 RON 20 150 RON 199,9 RON 25 200 RON 30 Seria: Management. Resurse umane (selectiv) • Implicarea umană și competitivitatea în afaceri, Lucio Fabbriciani • Managementul resurselor umane, Ana Stoica-Constantin • Managerii viitorului. Viitorul managerilor, Bernhard Görg • Strategiile resurselor umane, Bernard Gazier LIBRĂRII în care puteți găsi cărțile colecției UNIVERSITARIA ALBA-IULIA Librăria Mircea Eliade, str.

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]
20 RON 49,9 RON 10 50 RON 99,9 RON 15 100 RON 149,9 RON 20 150 RON 199,9 RON 25 200 RON 30 Seria: Management. Resurse umane (selectiv) • Implicarea umană și competitivitatea în afaceri, Lucio Fabbriciani • Managementul resurselor umane, Ana Stoica-Constantin • Managerii viitorului. Viitorul managerilor, Bernhard Görg • Strategiile resurselor umane, Bernard Gazier LIBRĂRII în care puteți găsi cărțile colecției UNIVERSITARIA ALBA-IULIA Librăria Mircea Eliade, str. Cloșca, bloc CH1 ARAD Librăria Corina, str. Mihai Eminescu nr. 2, tel

Brandingul de angajator by Mihaela Alexandra Ionescu [Corola-publishinghouse/Administrative/900_a_2408]